The true-story radio program, This American Life, began in 1995. (My friend and Cool Tools partner, Kevin Kelly, was the subject of the very first episode!) For over 20 years, the show has used the same logo, which is tall and breaks the word American into two words, AMER and ICAN. As part of a substantial site redesign, it commissioned a new logo. It’s by Erik Jarlsson. Gone is the dark purple color. The new logo has an all red simplified US flag with a speech bubble indicator and a no-nonsense “This American Life” on one line and in black.